Branding and advertising something I haven't done much of, but thinking about diving into it a bit more. It's always been my dream to have a cool hand illustrated hard copy of the catalog. I don't really have much time for drawing anymore, but at this weekends PBS talk Kit Strange was talking about the botanical illustrator working on the Juno Iris monograph, it got me thinking that I better do this catalog thing the right way before it's too late. I'm throwing the collage up because it's making me think how hard it will be to pick 5 or 6 of the best species to illustrate for this years catalog. I was even thinking I'll probably print out a few dozen and drop them off a the local garden centers, who know's might capture a few new customers from it........Branding, marketing, capital investments, market share, dang I wish I had a business person who was passionate about that stuff and I could just do the growing and drawing!
Rain showers like serious heavy, but nothing near what my family in Kauaii have had to deal with. Crazy flooding.
Cheers,
Mark
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